AM COSMETICS is dedicated to crystals and positive energy. With AM Cosmetics, Anouk Matton wants to harness the healing power of crystals to boost the wearers' self-confidence. AM Cosmetics' debut collection consists of three lines - LOVE, GLAM and FIERCE. Each line contains extracts of a different crystal and features a distinct colour palette - from soft pinks to warm, exotic shades and powerful statement colours. AM Cosmetics' products are 100% vegan and cruelty-free.
The aim is to spread a message of self-love. The entire brand is about affirmation, finding strength in positive self-talk. It may be a cliché, but if you like the way you look on the inside, you'll also look ten times prettier on the outside. That's also the reason why AM Cosmetics' branding revolves around strong messages and powerful images. I hope AM Cosmetics' products, with their bold images and positive messages, will help people feel good about themselves and their own bodies.
LOVE, GLAM & FIERCE LOVE offers soft shades of pink, to create subtle, feminine looks. LOVE contains rose quartz, the crystal of LOVE, which is mirrored by the line's colours. When I designed this line, I opted for lighter shades, like pale pink and pastel shades. Prefer something more exotic? GLAM brings out your inner diva with its amber-inspired shades of warm orange and gold. The colours of the third and final line, FIERCE, are all about power, with jade serving as this palette's main inspiration. Think smokey eyes and shades of brownish/reddish for striking statement looks brimming with self-confidence.
The belief that crystals have healing powers has its roots in centuries-old Asian traditions. In recent years, the philosophy has found its way to Hollywood, where more than a few celebrities have fallen under its spell. These days, crystals are increasingly embedded in jewellery, featured prominently in our homes or used during massages and beauty treatments. But they're not just a pretty sight: thanks to the energy they exude, crystals are also believed to be good for our mental and physical health. Each individual stone is ascribed a specific healing power, from releasing stress and improving our focus to bolstering our nervous system. Because of this, crystals perfectly complement some of today's other self-care trends, like meditation, yoga or screen-time apps that tell you when it's time to give your eyes a break.
The process is simple, really. We distil an extract of the crystals that preserves all their healing powers. This extract then forms the basis of our products, to which we add all the other ingredients. The result is 100% paraben-free, dermatologically tested, cruelty-free and vegan. AM Cosmetics make-up may look just like any other make-up that doesn't contain crystals. But I hope that if you wear my collection, you'll experience the added energy of the crystals.